diff --git a/tools/imagetool.c b/tools/imagetool.c
index da72115..32d6278 100644
--- a/tools/imagetool.c
+++ b/tools/imagetool.c
@@ -27,6 +27,8 @@
 	 */
 	register_func = image_register;
 
+	/* Init ATMEL ROM Boot Image generation/list support */
+	init_atmel_image_type();
 	/* Init Freescale PBL Boot image generation/list support */
 	init_pbl_image_type();
 	/* Init Kirkwood Boot image generation/list support */