diff --git a/common/eeprom/eeprom_field.c b/common/eeprom/eeprom_field.c
index f56eebe..9b83141 100644
--- a/common/eeprom/eeprom_field.c
+++ b/common/eeprom/eeprom_field.c
@@ -55,7 +55,7 @@
 			tmp[k] = value[reverse ? i - 1 + k : i + k];
 		}
 
-		byte = simple_strtoul(tmp, &endptr, 0);
+		byte = simple_strtoul(tmp, &endptr, 16);
 		if (*endptr != '\0' || byte < 0)
 			return -1;