diff --git a/cmd/abootimg.c b/cmd/abootimg.c
index 40e8978..f48a9dc 100644
--- a/cmd/abootimg.c
+++ b/cmd/abootimg.c
@@ -161,7 +161,7 @@
 	if (argc != 2)
 		return CMD_RET_USAGE;
 
-	img_addr = simple_strtoul(argv[1], &endp, 16);
+	img_addr = hextoul(argv[1], &endp);
 	if (*endp != '\0') {
 		printf("Error: Wrong image address\n");
 		return CMD_RET_FAILURE;